Mixed Method Socioeconomic Research

Mixed Methodologies is the benchmark research type as it includes both quantitative and qualitative data collection and analysis which affords both scope and depth of research. Mixed methods can be used if a certain data source is insufficient, there is a need to explain initial results, a need to generalize exploratory findings and a need exists to understand a research objective through multiple research phases. We understand that socioeconomic research is multifaceted and we therefore employ the mixed methods approach when embarking upon this type of research to produce optimum results for our clients.